Z BY HP

ART DIRECTION

PROJECT OVERVIEW

WORK HAPPY - HYBRID SOLUTIONS

As part of the Work Happy campaign we create digital ads—social design, email design, and display banners—to highlight the capabilities of Z by HP for hybrid workers that require high performance tech.

  • Redesign static assets to work harder – optimize by platform and channel

  • Rework copy across platforms and by channel to avoid redundancy

  • Work with agency to create new Google Discovery assets based on Google best practices + market insights•Create message map to better guide markets

  • Develop guidelines for how we want partners to leverage our assets

EXECUTION

HP launched Instant Ink, a subscription that delivers ink and/or toner to your door when you need it. Their social media ads weren't performing, so they asked us to refresh their social media ads with elevated layouts and actionable copy.

DESIGN ASSETS