Lizzo changed the game with Yitty, a size-inclusive shapewear line made for every body. during her ‘Special’ tour, a giant inflatable booty popped up at 6 sold-out venues, tatted with a QR code that offered fans a chance to win front-row tickets and limited edition Yitty swag. To commemorate the successful stunt we are asked to develop and direct a Cannes Lion submission video