GIANT SPOON SOCIAL MEDIA
ART DIRECTION
Dfrnt Cloth Creative
PROJECT OVERVIEW
CAMP SPOON
To promote and generate excitement for "Camp Spoon," a day filled with camp games and employee interaction among the company's staff through engaging social media content. Design an eye-catching visual asset that reflects the theme of camping and team-building.
Include the Camp Spoon logo and branding elements.
Incorporate imagery of campfires, tents, outdoor games, and happy employees.
Utilize bright, energetic colors to evoke a sense of excitement and enthusiasm.
Ensure the design is suitable for various social media platforms (e.g., Instagram, Facebook, Twitter).
When creating the Camp Spoon graphic, the thought process revolved around evoking a sense of nostalgia and simplicity. Drawing inspiration from the charm of a child's handmade postcard sent from a summer camp, the design aimed to capture innocence and joy. The incorporation of retro poster elements lent a touch of vintage flair, adding to the overall whimsical vibe. By blending these influences, the graphic aimed to transport viewers to a time of carefree exploration and adventure, inviting them to embrace the spirit of youthful spontaneity.
EXECUTION
PROJECT OVERVIEW
JUNETEENTH CELEBRATION
To raise awareness and celebrate Juneteenth, commemorating the emancipation of enslaved African Americans in the United States, through engaging social media content.
Design visually appealing graphics or images that incorporate Juneteenth themes, such as freedom, unity, and heritage.
Incorporate relevant symbols and colors associated with Juneteenth (e.g., Juneteenth flag, African patterns).
Include educational or historical content to inform the audience about the significance of Juneteenth.
Ensure the content is respectful, inclusive, and culturally sensitive.
EXECUTION
To celebrate Juneteenth, we created cookbook stylized for instagram carousels. Enjoying food as a family is tradition many cultures empathizes with; however, Juneteenth meals differ thanks to the unique meaning behind the foods. Recipes are usually informally passed from one generation to the next, which in formed the titled of our cookbook: “PassedDown: Celebrating Traditional Black American Cuisine”
Each recipe received: an food ad poster with hand drawn elements to represent the passing of a recipe; and a recipe page with key ingridents, background, and cultural relevancy
PROJECT OVERVIEW
WORK FROM ANYWHERE
To promote the company's remote work program and encourage participation in "Work From Anywhere" Week through an engaging gif animation.
Incorporate diverse work environments.
Showcase the ease and convenience of remote work through animated characters or scenes.
Include the company logo and branding elements subtly within the animation.
Keep the animation loop short and engaging for social media consumption.
EXECUTION
We wanted to viewers to experience fairytale work enviroments, which in formed the imagery choices for this gif. Each destination has a sense of serenity with a touch of escaspism.
We went with a postcard typeface to embolden the vacation themed work week known: “Work From Anywhere”
