WALMART


JR. ART DIRECTOR

Giant Spoon


PROJECT OVERVIEW


ROCK THE BELLS - MAKERS STUDIO

Rock The Bells Festival, in collaboration with Walmart Makers Studio, celebrates 50 years of Hip-Hop by spotlighting the genre's cultural pioneers and passionate fans. Through immersive experiences and interactive installations, Makers Studios pays homage to the creative minds who have shaped Hip-Hop's evolution. From live performances to interactive workshops, the activation honors the enduring influence and contributions of Hip-Hop's trailblazers, fostering a deeper connection between artists and fans while celebrating the genre's transcendent impact on generations.

Creative Director: Monica Herman
Design Director: Skye Genesis
Designer: Laura Duvall
Jr. Copywriter: Gabrielle Corrica

EXECUTION