PROJECT OVERVIEW

SOCIAL AD REFRESH

Redesign static assets to work harder – optimize by platform and channel
Rework copy across platforms and by channel to avoid redundancy
Work with agency to create new Google Discovery assets based on Google best practices + market insights
Create message map to better guide markets
Develop guidelines for how we want partners to leverage our assets

HP launched Instant Ink, a subscription that delivers ink and/or toner to your door when you need it. Their social media ads weren't performing, so they asked us to refresh their social media ads with elevated layouts and actionable copy.

EXECUTION

ORIGINALS

Purchase ads primary function is to tell the product. With that, I decided to create a product first ad that conveyed harmony between the product and brand. The original ads lacks continuity and feel like 3 separate post on the same carousel; we choose to overlap the frames to draw viewers in and encourage them to swipe and complete the picture.

PURCHASE GRAPHICS

CONSIDERATION GRAPHICS

Consideration ads are Lifestyle driven and are meant to connect with anyone. This version highlights the small business owner and Instant Ink as their personal assistant. With photography that shows people interacting with the products in scenarios relevant to the audience.

HP INSTANT INK AD REFRESH

ART DIRECTOR