CREATIVE STRATEGIST + DIRECTOR
4th Quarter Media
PROJECT OVERVIEW
CYPHER PRODUCTION
Harboring Flows seeks to unite different pockets of Baltimore’s rap scene to showcase the superb skillsets, flare, and originality within the city by using hip-hops purest form—a cypher—as a medium.
The cypher contained 4 rappers each rapper will have 60 secs over the provided beat. To showcase the artist skillset artist will be provided the instrumental beforehand to have an opportunity to write their verse
ARTIST
FNB POOH
KOTIC COUTURE
NAJEE [fka SHDW]
JAYWAN
GRAPHICS
ANNOUNCEMENT GRAPHIC
YOUTUBE THUMBNAIL
CYPHER TRAILER
ARTIST REVEAL
RESULTS
The online cypher garnered a remarkable 50,000 impressions and accumulated a total of 14,500 views, indicating significant engagement and interest in the showcased talent. Moreover, the project facilitated a notable 15% increase in followers, reflecting its success in not only reaching but also captivating its audience. With each rapper given 60 seconds over a provided beat, the cypher served as a platform to highlight the exceptional skill sets, individuality, and creative flair present within Baltimore's rap community. By leveraging hip-hop's purest form, "Harboring Flows" successfully amplified the voices and talents of local artists, contributing to the vibrant cultural tapestry of the city.